- Increasing brand exposure & awareness
- Building, enhancing or changing a brand’s image
- Differentiating a brand from its competitors
- As a basis for advertising & media campaigns
- Using corporate hospitality to entertain clients
- Associating with other Series sponsors
- Addressing a specific target audience
- Generating opportunities for new business
- Developing business to business opportunities
- As a platform for media activity
- A focus for sales promotional activity
- Using personal appearances & endorsements
- Using replica showcars for promotional events
- As a proving ground for products & services